January, 2010

That’s the question bookies Paddy Power are asking today after seeing a gamble on ‘Brand Beckham’ becoming the first celebrity pair to split in 2010.

The bookmaker slashed the odds on Victoria and David calling it a day from 80/1 to 33/1, to 18/1 before finally settling at 10/1. The odds were chopped after a number of new customers signed up with paddypower.com to have a maximum stake bet on the celebrity market.

The odds are available under ‘hatches, matches and dispatches’ on the bookies website. The price move has now sparked fears that a shock split announcement could be about to break for one of the world’s most famous couples.

Sharon McHugh, spokesperson for Paddy Power said: “The Beckham’s were 80/1 on our list as they’ve been through some tough times before but always showed a united front – it’s hard to imagine them splitting up but there IS a reason why these people are having a bet -we just don’t know it yet!”

It’s not the first time the Irish bookmaker has reported a gamble on their 2010 ‘Hatches, Matches and Dispatches’ market. On 23rd December Paddy Power saw a significant number of bets come in for Cheryl and Ashley Cole to become the first celebrity couple to announce they’re having a baby in 2010. The couple are still the Even money favourites but it remains to be seen whether or not Mrs Cole has a bun in the oven!

Hatches, Matches & Dispatches 2010

First Celebrity Couple to Split in 2010 4/1 Prince Harry & Chelsy 5/1 Madonna & Jesus Luz 6/1 Kate Moss & Jamie Hince 6/1 Kelly Brook & Danny Cipriani 8/1 Ashley & Cheryl Cole 8/1 Russell Brand & Katy Perry 8/1 Angelina Jolie & Brad Pitt 10/1 Kathryn Jenkins & Gethin Jones 10/1 Posh & Becks 12/1 Zac Efron & Vanessa Hudgens 14/1 Chris Martin & Gwyneth Paltrow 16/1 Alexa Chung & Alex Turner 16/1 Liam Gallagher & Nicole Appleton 18/1 Abbey Clancy & Peter Crouch 18/1 Prince William & Kate Middleton 20/1 Lewis Hamilton & Nicole Scherzinger 25/1 Declan Donnelly & Georgie Thompson 33/1 Elton John & David Furnish 40/1 Louise & Jamie Redknapp 40/1 Jedward 40/1 Tom Cruise & Katie Holmes 50/1 Demi Moore & Ashton Kutcher 50/1 Alex Curran & Steven Gerrard 50/1 Beyonce & Jay-Z 100/1 Sharon Osbourne & Ozzy

First to announce they are having a baby Evs Ashley & Cheryl Cole 6/1 Angelina Jolie & Brad Pitt 7/1 Tom Cruise & Katie Holmes 9/1 Posh & Becks 12/1 Elton John & David Furnish 12/1 Abbey Clancy & Peter Crouch 12/1 Louise Redknapp & Jamie Redknapp 14/1 Beyonce & Jay-Z 14/1 Chris Martin & Gwyneth Paltrow 16/1 Demi Moore & Ashton Kutcher 16/1 Liam Gallagher & Nicole Appleton 20/1 Kate Moss & Jamie Hince 33/1 Ronnie Wood & Ekaterina Ivanova

First To Get Married 5/2 Russell Brand & Katy Perry 3/1 Madonna & Jesus Luz 7/1 Alexa Chung & Alex Turner 8/1 Lewis Hamilton & Nicole Scherzinger 8/1 Declan Donnelly & Georgie Thompson 10/1 Kelly Brook & Danny Cipriani 10/1 Prince William & Kate Middleton 14/1 Katherine Jenkins & Gethin Jones 14/1 Zac Efron & Vanessa Hudgens 16/1 Frankie Sandford & Dougie Poynter 18/1 Kate Moss & Jamie Hince 20/1 Jordan & Peter Andre 25/1 Prince Harry & Chelsy Davy 33/1 Ronnie Wood & Ekaterina Ivanova

Geordie genii Ant and Dec are the bookies red-hot favourites to win their ninth consecutive award for Best TV presenters at the National TV Awards on 20 January.

Bookies Paddy Power make the nations favourite hosts just 1/4 to bag the award while their popular show ‘The Saturday Night Takeaway’ is also short odds at 11/10 to beat The Paul O’Grady Show, Big Brother and Ant and Dec’s other TV gem ‘I’m A Celebrity’ to the accolade.

In other categories, David Tenant looks set to take the gong for Best Drama Performance for his role as the Doctor while ‘Doctor Who’ itself is 1/3 to win Best Drama. EastEnders Lacey Turner is the 5/4 tip to walk away with the Best Serial Drama Performance for her challenging role as Stacey Slater while EastEnders is 4/6 to beat rivals Corrie and Emmerdale in the Best Serial Drama category.

The most hotly contested category looks to be in the Best Talent Show where both Simon Cowell’s X Factor and Britain’s Got Talent will battle it out with Strictly Come Dancing to be crowned King.

Sharon McHugh, spokesperson for Paddy Power said: “These really are the awards that matter as they’re completely voted for by the public. It will be a case of déjà vu for Ant and Dec who are heading for their ninth win but the other categories could still throw up a few surprises!”

National TV Awards – 20th January

Entertainment Programme 11/10 Ant & Dec’s Saturday Night Takeaway 6/4 The Paul O’Grady Show 4/1 I’m A Celebrity… Get Me Out Of Here! 8/1 Big Brother

Star Travel Documentary 11/8 Billy Connolly: Journey To The Edge Of The World 6/4 Stephen Fry In America 7/2 Piers Morgan On… Dubai 5/1 Joanna Lumley In The Land Of The Northern Lights

Newcomer 10/11 Neil McDermott – EastEnders 7/4 Craig Gazey – Coronation Street 4/1 James Sutton – Emmerdale 8/1 Bronagh Waugh – Hollyoaks

Comedy Programme 5/4 Benidorm 2/1 The Inbetweeners 5/2 Gavin And Stacey 6/1 Harry Hill’s TV Burp

Serial Drama Performance 5/4 Lacey Turner EastEnders 6/4 Simon Gregson Coronation Street 4/1 Gray O’Brien Coronation Street 5/1 Katherine Kelly Coronation Street

Entertainment Presenter 1/4 Ant & Dec 5/1 Paul O’Grady 6/1 Holly Willoughby 8/1 Michael McIntyre

Drama Performance 11/10 David Tennant – Doctor Who 13/8 David Jason – A Touch Of Frost 4/1 David Threlfall – Shameless 6/1 Philip Glenister – Ashes to Ashes/Demons

Factual Programme 1/2 Top Gear 9/4 The Apprentice 6/1 Loose Women 10/1 Come Dine With Me

Drama 1/3 Doctor Who 4/1 The Bill 6/1 Casualty 8/1 Shameless

Talent Show Evens The X Factor 2/1 Britain’s Got Talent 3/1 Strictly Come Dancing 8/1 Dancing On Ice

Serial Drama 4/6 EastEnders 5/4 Coronation Street 8/1 Emmerdale 20/1 Hollyoaks