That’s the question bookies Paddy Power are asking today after seeing a gamble on ‘Brand Beckham’ becoming the first celebrity pair to split in 2010.

The bookmaker slashed the odds on Victoria and David calling it a day from 80/1 to 33/1, to 18/1 before finally settling at 10/1. The odds were chopped after a number of new customers signed up with paddypower.com to have a maximum stake bet on the celebrity market.

The odds are available under ‘hatches, matches and dispatches’ on the bookies website. The price move has now sparked fears that a shock split announcement could be about to break for one of the world’s most famous couples.

Sharon McHugh, spokesperson for Paddy Power said: “The Beckham’s were 80/1 on our list as they’ve been through some tough times before but always showed a united front – it’s hard to imagine them splitting up but there IS a reason why these people are having a bet -we just don’t know it yet!”

It’s not the first time the Irish bookmaker has reported a gamble on their 2010 ‘Hatches, Matches and Dispatches’ market. On 23rd December Paddy Power saw a significant number of bets come in for Cheryl and Ashley Cole to become the first celebrity couple to announce they’re having a baby in 2010. The couple are still the Even money favourites but it remains to be seen whether or not Mrs Cole has a bun in the oven!

Hatches, Matches & Dispatches 2010

First Celebrity Couple to Split in 2010
4/1 Prince Harry & Chelsy
5/1 Madonna & Jesus Luz
6/1 Kate Moss & Jamie Hince
6/1 Kelly Brook & Danny Cipriani
8/1 Ashley & Cheryl Cole
8/1 Russell Brand & Katy Perry
8/1 Angelina Jolie & Brad Pitt
10/1 Kathryn Jenkins & Gethin Jones
10/1 Posh & Becks
12/1 Zac Efron & Vanessa Hudgens
14/1 Chris Martin & Gwyneth Paltrow
16/1 Alexa Chung & Alex Turner
16/1 Liam Gallagher & Nicole Appleton
18/1 Abbey Clancy & Peter Crouch
18/1 Prince William & Kate Middleton
20/1 Lewis Hamilton & Nicole Scherzinger
25/1 Declan Donnelly & Georgie Thompson
33/1 Elton John & David Furnish
40/1 Louise & Jamie Redknapp
40/1 Jedward
40/1 Tom Cruise & Katie Holmes
50/1 Demi Moore & Ashton Kutcher
50/1 Alex Curran & Steven Gerrard
50/1 Beyonce & Jay-Z
100/1 Sharon Osbourne & Ozzy

First to announce they are having a baby
Evs Ashley & Cheryl Cole
6/1 Angelina Jolie & Brad Pitt
7/1 Tom Cruise & Katie Holmes
9/1 Posh & Becks
12/1 Elton John & David Furnish
12/1 Abbey Clancy & Peter Crouch
12/1 Louise Redknapp & Jamie Redknapp
14/1 Beyonce & Jay-Z
14/1 Chris Martin & Gwyneth Paltrow
16/1 Demi Moore & Ashton Kutcher
16/1 Liam Gallagher & Nicole Appleton
20/1 Kate Moss & Jamie Hince
33/1 Ronnie Wood & Ekaterina Ivanova

First To Get Married
5/2 Russell Brand & Katy Perry
3/1 Madonna & Jesus Luz
7/1 Alexa Chung & Alex Turner
8/1 Lewis Hamilton & Nicole Scherzinger
8/1 Declan Donnelly & Georgie Thompson
10/1 Kelly Brook & Danny Cipriani
10/1 Prince William & Kate Middleton
14/1 Katherine Jenkins & Gethin Jones
14/1 Zac Efron & Vanessa Hudgens
16/1 Frankie Sandford & Dougie Poynter
18/1 Kate Moss & Jamie Hince
20/1 Jordan & Peter Andre
25/1 Prince Harry & Chelsy Davy
33/1 Ronnie Wood & Ekaterina Ivanova

He may be breaking hearts throughout the UK each Saturday night but a study conducted by Foster’s has revealed that Lloyd Daniels is officially the most worried contestant in the X Factor- and with good reason!.

An analysis of over one thousand quotes from the X Factor finalists, judges and fans show the Welsh teen heartthrob is the most likely to face the axe this week. Rival Joe McElderry is revealed to be the most No Worries contestant on the show.

The leading Australian beer brand used the Foster’s Ozometer to analyse quotes from the finalists and their judges, as well as both official and fan Twitter feeds for each contestant. . The technology uses algorithms to analyse language and determine how worried or carefree a person is. More than a thousand different tweets and fan site quotes were assessed enabling Foster’s to reveal which star should be worried about leaving X Factor this weekend.

With Jedward gone, Lloyd’s fears that he is now the weakest act in the competition are clearly getting to him – and his fans – as he clocks up a miserly No Worries score of just 10%. Bookies have named him favourite for the chop next Sunday, and having already appeared in the bottom two twice, the strain is beginning to show.

Geordie Joe McElderry, who has taken the competition in his stride from day one, continues to be the most relaxed contestant on the show with a No Worries score of 80%. Cheryl’s 18 year old protégée is riding high in the lead up to the final and is also tipped for the top, with bookies predicting he will go on to win.

Dance teacher Danyl Johnson follows close behind Lloyd Daniels with the Ozometer revealing he is just 25% No Worries. With harsh criticism from Cheryl Cole in particular, and reports of conflict over song choices, Danyl has had the most difficult time in the spotlight to date. Danyl’s official Twitter page reflects the nerves of the star who may also be feeling the pressure ahead of his big dance debut this weekend.

After his shock placement in the bottom two, Olly Murs’ No Worries score has plummeted to an anxious 30% The swivel hipped Essex lad had previously had a score of 48% but last week’s close shave has visibly knocked the confidence of Olly and his fans.

Es-sex symbol Stacey Soloman is close behind with a No Worries score of 74%. Having only had minor criticism from the judges, her fans have very little to worry about, with the young mum smiling through the comments each week. All of this is reflected in her official Twitter page and that of her fans, pushing her up the No Worries X Factor scoreboard.

Foster’s brand manager Natalie Clearie said: “It’s incredible that Joe McElderry manages to maintain such a No Worries attitude despite the pressure he is under – we wonder if he has some Australian in him? His fellow finalists could learn a lot from his laid back, Aussie attitude, and who knows, it might even win them some more votes this weekend.”

Foster’s will be keeping X Factor fans entertained with Ozometer scores, No Worries news and views, and its pick of the best of the web, via its Twitter feed. To join and have your say, please follow them at twitter.com/FostersUK

Follow the Fun on Twitter!

No Worries Scores were calculated via analysis of finalists’ own Twitter feeds, quotes of both finalists and judges on Sunday 22 November’s X Factor show, and key fan site’s Twitter feeds .

Bookies Paddy Power are betting 8/1 that the Slim Shady star will become a new addition to Cowell’s X Factor panel and it’s down under diva Dannii Minogue that could receive her marching orders to make way for the hip hop artist.

Dannii Minogue is the 4/6 favourite to quit or be axed from the X Factor panel, followed by Irish music mogul Louis Walsh at 7/4 and Mr Nasty himself Simon Cowell at 6/1. Golden girl Cheryl Cole looks a safe bet at 10/1 to stay on as mentor for some time to come.

Another name in the running to join Cowell and co on the X Factor panel is superstar Robbie Williams at 10/1 while it’s 12/1 Sharon Osbourne makes a welcome return.

Sharon McHugh, spokesperson for Paddy Power said: “X Factor is already well received globally after producing top talent like Leona Lewis but with world class rapper Eminem on the panel, the show could reach a whole new level.”

Who will join the X Factor judging panel?
8/1 Eminem
10/1 Robbie Williams
10/1 Lily Allen
12/1 Sharon Osbourne
12/1 Will Young
12/1 Paula Abdul
14/1 Mel B
14/1 Gary Barlow
14/1 Victoria Beckham
16/1 Piers Morgan
16/1 Charlotte Church
18/1 LuLu
18/1 Kelly Rowland
18/1 Emma Bunton
20/1 Myleene Klass
20/1 Geri Halliwell
20/1 Sarah Brightman
20/1 Madonna
20/1 Randy Jackson
20/1 Ronan Keating
25/1 Amy Winehouse
25/1 Duffy
25/1 Nadine Coyle
25/1 Kelly Osbourne
25/1 Simon Fuller
33/1 Kelly Brook
33/1 Samantha Mumba
33/1 Sarah Harding
40/1 Kelly Clarkson
50/1 Delta Goodrem
50/1 Sinitta
50/1 Estelle
50/1 Susan Shaw
66/1 Britney Spears
66/1 Nikki Chapman
80/1 Pete Waterman
80/1 Brian McFadden
80/1 KT Tunstall
80/1 Kylie
100/1 Susan Boyle
150/1 Jedward
150/1 Kerry Katona

Next Judge to go
4/6 Danni
7/4 Louis
6/1 Simon
10/1 Cheryl

This year’s 12 X Factor finalists are releasing a charity single to help raise funds for the Great Ormond Street Hospital childrens charity.  The song they are singing is Michael Jackon’s ‘You are Not Alone’ and fans of the show will get to hear the emotional track performed exclusively on the show next Sunday 15 November in front of Simon Cowell and fellow judges Dannii Minogue, Louis Walsh and Cheryl Cole.

To find out more about the charity single, check out http://www.gosh.org/x-factor/

For fans of Facebook and those Tweeters amongst you, there are updates on this charity campaign available on http://twitter.com/GreatOrmondSt http://www.facebook.com/pages/Great-Ormond-Street-Hospital-Childrens-Charity/115190606920?ref=ts

Love them or hate them, it’s a pretty sure bet that the finalists will have a #1 single on their hands. Dermot gave a shout out to all on Saturday night and we hope you all were paying attention!!

Jedward might be the most annoying paid we have ever laid eyes on but at least everyone enjoyed their hair on Great Ormond street!

Visit thier Donate page to show how you care!

If what we read today is to be believed, none other than Cheryl Cole has been tipped to play the next Bond girl!! The ubiquitous Ms Cole who is a Saturday night regular in our house as X Factor judge, no. 1 in both singles and album charts and the new ‘because you’re worth it’ girl, is now being pursued by none other than Dr Who himself. But Paddy Power reckon that the delectable Ms Cole is destined for far bigger and better things. So much so that they’ve slashed odds on her to be the next Bond girl!!

Cheryl has now surged ahead of other potential Bond girls on the bookies list and is just 8/1 to follow in the footsteps of all-time greats Ursula Andress, Honor Blackman and Halle Berry and become Daniel Craig’s love interest in Bond 23.

Cheryl will need to hone her acting skills though to pip other hotly tipped ladies to the Bond role, namely Slumdog Millionaire star Freida Pinto at 3/1 and Transformers hottie Megan Fox at 6/1.

Sharon McHugh, spokesperson for Paddy Power, said: “Cheryl doesn’t have acting experience but let’s face it with looks like hers she doesn’t really need it. She’s hot property right now thanks to the X Factor and her profile just keeps getting bigger. Also, with filming not expected to start until late 2010, she has plenty of time to take
a few acting lessons!”

Meanwhile Paddy Power are also offering odds on Cheryl jumping on board the Tardis. It’s 6/1 that Cheryl guest appears in the Christmas edition of Doctor Who and 12/1 she becomes the Doctor’s assistant by the end of next year.

Other Cheryl Cole Success Specials on offer…
5/4 Cheryl to be renamed FHMs sexiest woman in 2010; 9/4 Cheryl to be cast in a major blockbuster movie before the end of 2010; 6/1 Cheryl to guest appear in Christmas addition of Doctor Who; 6/1 ‘Fight for This Love’ to get to No.1 in the States;
8/1 Cheryl to be new Bond girl; 8/1 Cheryl’s new single ‘3 Words’ to top the American Album Charts; 10/1 Cheryl to be invited to meet President Obama in the White House by 2011; 12/1 Cheryl to be made new Doctor Who assistant by end of 2010; 100/1    Cheryl to be made a Dame in the Queens Christmas Honours; 500/1  Cheryl to win a Best Actress Oscar in her lifetime