That’s the question bookies Paddy Power are asking today after seeing a gamble on ‘Brand Beckham’ becoming the first celebrity pair to split in 2010.

The bookmaker slashed the odds on Victoria and David calling it a day from 80/1 to 33/1, to 18/1 before finally settling at 10/1. The odds were chopped after a number of new customers signed up with paddypower.com to have a maximum stake bet on the celebrity market.

The odds are available under ‘hatches, matches and dispatches’ on the bookies website. The price move has now sparked fears that a shock split announcement could be about to break for one of the world’s most famous couples.

Sharon McHugh, spokesperson for Paddy Power said: “The Beckham’s were 80/1 on our list as they’ve been through some tough times before but always showed a united front – it’s hard to imagine them splitting up but there IS a reason why these people are having a bet -we just don’t know it yet!”

It’s not the first time the Irish bookmaker has reported a gamble on their 2010 ‘Hatches, Matches and Dispatches’ market. On 23rd December Paddy Power saw a significant number of bets come in for Cheryl and Ashley Cole to become the first celebrity couple to announce they’re having a baby in 2010. The couple are still the Even money favourites but it remains to be seen whether or not Mrs Cole has a bun in the oven!

Hatches, Matches & Dispatches 2010

First Celebrity Couple to Split in 2010
4/1 Prince Harry & Chelsy
5/1 Madonna & Jesus Luz
6/1 Kate Moss & Jamie Hince
6/1 Kelly Brook & Danny Cipriani
8/1 Ashley & Cheryl Cole
8/1 Russell Brand & Katy Perry
8/1 Angelina Jolie & Brad Pitt
10/1 Kathryn Jenkins & Gethin Jones
10/1 Posh & Becks
12/1 Zac Efron & Vanessa Hudgens
14/1 Chris Martin & Gwyneth Paltrow
16/1 Alexa Chung & Alex Turner
16/1 Liam Gallagher & Nicole Appleton
18/1 Abbey Clancy & Peter Crouch
18/1 Prince William & Kate Middleton
20/1 Lewis Hamilton & Nicole Scherzinger
25/1 Declan Donnelly & Georgie Thompson
33/1 Elton John & David Furnish
40/1 Louise & Jamie Redknapp
40/1 Jedward
40/1 Tom Cruise & Katie Holmes
50/1 Demi Moore & Ashton Kutcher
50/1 Alex Curran & Steven Gerrard
50/1 Beyonce & Jay-Z
100/1 Sharon Osbourne & Ozzy

First to announce they are having a baby
Evs Ashley & Cheryl Cole
6/1 Angelina Jolie & Brad Pitt
7/1 Tom Cruise & Katie Holmes
9/1 Posh & Becks
12/1 Elton John & David Furnish
12/1 Abbey Clancy & Peter Crouch
12/1 Louise Redknapp & Jamie Redknapp
14/1 Beyonce & Jay-Z
14/1 Chris Martin & Gwyneth Paltrow
16/1 Demi Moore & Ashton Kutcher
16/1 Liam Gallagher & Nicole Appleton
20/1 Kate Moss & Jamie Hince
33/1 Ronnie Wood & Ekaterina Ivanova

First To Get Married
5/2 Russell Brand & Katy Perry
3/1 Madonna & Jesus Luz
7/1 Alexa Chung & Alex Turner
8/1 Lewis Hamilton & Nicole Scherzinger
8/1 Declan Donnelly & Georgie Thompson
10/1 Kelly Brook & Danny Cipriani
10/1 Prince William & Kate Middleton
14/1 Katherine Jenkins & Gethin Jones
14/1 Zac Efron & Vanessa Hudgens
16/1 Frankie Sandford & Dougie Poynter
18/1 Kate Moss & Jamie Hince
20/1 Jordan & Peter Andre
25/1 Prince Harry & Chelsy Davy
33/1 Ronnie Wood & Ekaterina Ivanova

They might have got the boot from this year’s X Factor but we’ve not seen the last of terrible twosome John and Edward. The Irish twins are hotly tipped to replace Katie Price on this year’s series of I’m A Celebrity and bookies Paddy Power have already chalked them up at 8/1 to be crowned Kings of the jungle.

Ever since Jordan left the jungle, show producers have apparently been under massive pressure to replace her with a suitable celebrity to help liven up the show and keep viewing figures at a premium. The lads have allegedly received an offer of £100,000 to appear on the hit reality show and it’s thought they have until 5.30pm today to make a decision.

Rumours circulating the internet are suggesting the deal is close to completion and has sent punters into a betting frenzy. Only yesterday Paddy Power had been offering generous odds of 50/1 on Jedward entering the jungle!

Sharon McHugh, spokesperson for Paddy Power, said: “Jedward weren’t even on our radar to enter the jungle as we were convinced Simon Cowell would have the lads under a strict contract but as the saying goes there’s usually no smoke without fire – landing Jedward would be a massive coup for the popular show and viewing figures would surely go through the roof!”

Other names being bandied about to replace glamour model Katie include her ex-husband Peter Andre at 3/1, Kerry Katona at 6/1 and tattooed glamour model Jodie Marsh at 8/1.

I’m A Celebrity – Betting Update

Jedward to win
8/1 Jedward to enter and win I’m A Celebrity

Who will replace Jordan on I’m A Celeb?
11/10 Jedward
3/1 Peter Andre
4/1 Alex Reid
6/1 Kerry Katona
8/1 Jodie Marsh
14/1 Chantelle Houghton
18/1 Gareth Gates
20/1 Brian McFadden
25/1 Nicola McLean
33/1 Lizzie Cundy
50/1 Dwight Yorke

How many trials will Jedward do?
9/4 None
2/1 One – Three
7/4 Four – Six
6/1 Seven – Nine
5/1 Ten or more

Who will win most stars?
5/6 John
5/6 Edward

First to eat a kangaroo penis
5/6 John
5/6 Edward

Who will win IACGMOOH?
2/1 Gino Dacampo
9/4 George Hamilton
5/1 Kim Woodburn
6/1 Jimmy White
8/1 Sam Fox
18/1 Colin McAllister
18/1 Justin Ryan
25/1 Sabrina Washington
25/1 Stuart Manning
40/1 Joe Bugner

Bookies Paddy Power are betting there could be a rumble in the jungle this year and are betting just 6/1 that Katie Price’s estranged husband Peter Andre enters I’m A Celebrity for a second time!

Viewers were last night surprised to see the glamour model reminisce of her time in the jungle six years ago and describe her rendezvous with Pete as “love at first sight”.

Punters are now convinced I’m a Celeb chiefs will do all they can to get Pete back in the jungle and are going crazy snapping up the odds. Paddy Power are also betting this could be the biggest reconciliation in reality TV history and are quoting 4/1 that Jordan and Peter re-kindle their romance before the end of next year.

Sharon McHugh, spokesperson for Paddy Power said, “Katie is either playing the sympathy card or genuinely upset at being back in the place where she met Peter. Either way, it would be a major coup if producers persuaded Peter to go back in. We’re pretty sure if they waved enough cash under his nose we could see an explosive reunion!”

Meanwhile, bookies Paddy Power have made Italian chef Gino Dacampo their 3/1 favourite to be crowned King of the jungle. Snooker ace Jimmy White and former page 3 girl Sam Fox are second favourites at 5/1 while Katie is further down the list at 8/1 to go the distance and win this years series.

I’m a Celebrity… Get Me Out Of Here

Jordan & Pete – Rekindled Romance
4/1 Jordan & Peter to get back together again before the end of 2010
6/1 Peter Andre to enter the jungle for the second time

Outright Winner
3/1 Gino Dacampo
5/1 Jimmy White
5/1 Sam Fox
5/1 Kim Woodburn
8/1 Katie Price
8/1 Lucy Benjamin
10/1 George Hamilton
14/1 Colin McAllister
16/1 Stuart Manning
25/1 Justin Ryan
25/1 Sabrina Washington
33/1 Camilla Dallerup

First to be eliminated from the jungle?
5/2 Sabrina Washington
7/2 Camilla Dallerup
9/2 Justin Ryan
7/1 Colin McAllister
9/1 Stuart Manning
12/1 Katie Price
14/1 Sam Fox
16/1 Lucy Benjamin
18/1 Kim Woodburn
18/1 George Hamilton
20/1 Jimmy White
25/1 Gino Dacampo

How many Bushtucker trials will Katie do?
11/2 Less than 4
2/1 4 – 6
9/4 7 – 9
3/1 10 – 12
4/1 Over 12